BOCA RATON, Florida - Florida Atlantic University (FAU) is excited that TheLInkU, a leading platform dedicated to empowering athletes in the world of Name, Image, and Likeness (NIL) marketing is here to help bolster our athletes NIL opportunities. This effort is set to revolutionize the landscape of college athletics, offering unprecedented opportunities for student-athletes to leverage their personal brand and connect with local businesses in the vibrant Boca Raton and southern Florida areas.

With the ever-evolving dynamics surrounding NIL legislation, FAU recognizes the need to provide its talented athletes with the tools and resources necessary to succeed both on and off the field. By working with TheLinkU, FAU aims to empower its student-athletes, enabling them to create more NIL opportunities and forge meaningful partnerships with businesses that align with their personal values.

"We strive to provide the very best student-athlete experience in the country and, in the new world of college athletics, NIL success is a critical component of that experience. As a result, immediately following the passing of legislation in Florida that allowed our student athletes to benefit from their NIL, we launched a fully committed effort to support NIL related initiatives in every possible way," said Brian White, FAU's vice president and director of athletics. "TheLinkU coming to 'Paradise' to assist our student-athletes will be incredibly beneficial to their NIL success. Through FAU's support of TheLinkU, we are equipping our athletes with a transformative platform that will not only enhance their career prospects but also instill valuable skills in entrepreneurship and brand management."

Through TheLinkU's innovative platform, student-athletes at FAU will gain access to an extensive network of local businesses looking to engage and support emerging talent. The platform's user-friendly interface provides athletes with invaluable insights into their personal brand, allowing them to strategically position themselves in the market and build mutually beneficial relationships with businesses across various industries.

"TheLinkU team is thrilled to work with Florida Atlantic University, a university that shares our commitment to creating a mutually beneficial marketing atmosphere for college athletes," said Austin Elrod, President of TheLinkU. "Together, we will help athletes create new opportunities for growth, while fostering stronger connections with the local community. We would like to thank Darfoor Law and iThink Financial for being the first companies to sign NIL agreements with FAU athletes and TheLInkU."

With its enthusiastic and forward-thinking approach, FAU is paving the way for a new era in college athletics. By embracing TheLinkU efforts, the university is redefining what it means to support student-athletes beyond the playing field, offering them a platform to excel in the business of sports.

About Florida Atlantic University (FAU):
Florida Atlantic University is a public research university located in Boca Raton, Florida. With a commitment to excellence, FAU offers a range of innovative academic programs across various disciplines, preparing students for success in a rapidly changing world.

About TheLinkU:
TheLinkU is a cutting-edge platform dedicated to empowering student-athletes in the realm of Name, Image, and Likeness (NIL) marketing. Through its comprehensive tools and resources, TheLinkU connects athletes with local businesses, enabling them to maximize their personal brand and unlock new opportunities for growth.

For further information, please contact:
Media Relations Florida Atlantic University Phone: (561) 251-5588 Email: kmccormi@fau.edu Website: www.fausports.edu
Media Relations TheLinkU Phone: (832) 732-5555 Email  Landon@thelinku.com Website: www.thelinku.com